Volume IV, Issue 6: March 2012
Campus Events

Quotables

Bookstore generating some positive ink

Matt Astrella in bookstore
Matt Astrella

Author appearances are a great way for college bookstores to boost sales while strengthening ties between the campus and community, reports The College Store magazine, citing the UCI Bookstore as a prime example. For more than 20 years, the bookstore has hosted its successful Author Series, featuring students and alumni of the university's highly regarded graduate writing program. UCI Bookstore co-director Matt Astrella, who launched the series, noted that many publishers have slashed their publicity budgets, so the task of organizing author visits now falls to bookstores. "Publishers are putting fewer and fewer authors on tour," he said.  "They just don't want to put the money behind it anymore. So you kind of have to take the bull by the horns and run with it yourself."

"Ink a Deal" (page 90) »

OC Weekly: "OC Bookstores, Part I: You Should See What It's Like in There" »

Radiation: It's all around us, says Charles Zender

Charles Zender
Charles Zender

A recent leak at the San Onofre Nuclear Generating Station has raised questions about the risks of radiation exposure, with one UCI expert — Earth system science professor Charles Zender — reminding people that they receive small doses of radiation every day. "The vast majority of man-made radiation is self-elected from things we choose to have done, like X-rays and CAT scans," he told NBC Los Angeles. The average person is exposed to 4 millisieverts of radiation each year — the equivalent of about 10 mammograms or two CAT scans. Zender, the report noted, estimated that any radiation released at San Onofre was probably less than that of a chest X-ray.

It's not too late to take up the guitar — or another instrument

Norman M. Weinberger
Norman M. Weinberger

Learning to play an instrument isn't just for the young, reports the Omaha World-Herald. Citing UCI neuroscientist Norman M. Weinberger, a leading researcher on the brain and auditory system, the article had encouraging words for those who've long harbored a dream to make music: "Is it as easy to learn something when you're 65 as it is at 5? No. But can it be done? Yes," Weinberger said. Mastering an instrument feels a lot harder because the aging brain and body must work together simultaneously. "When brain scans have been done of musicians, you find the enormity of the areas of the brain that are actually being activated," he said.